My story with Wayburn Digital Media

A CAUTIONARY TAIL ABOUT WAYBURN DIGITAL MEDIA OPERATED BY MICHELE KRAATZ

This is a short description of our experience with Wayburn Digital Media
The company was started 3 years ago, selling exclusive licenses to operate a turn key business with very attractive projections and promises. We were one of the first ones who bought into the company and had big plans for setting up our 4 territories we had purchased. Unfortunately, after a short time we had to realize that what was sold to us as a money making/ turn key system was simply not in place and what was delivered was not useful. Nor were the screens or the promised advertising. The same experience was made by many others coming into Wayburn Digital Media over the years.

There is no question that the Digital Media Business can be a very lucrative and satisfying business to be in – as long as the company has a functioning system in place and it is up to date in order to enable you to be successful and competitive. (some questions to ask see below!) Continue reading

INSURANCE ?????

Tip for all Canadian agents – the screens Wayburn used in the beginning didn’t have a CSA approval! Therefore not insurable!
CSA approved screens would’ve been available from the factory for a different price and under a different order number.
Wayburn reassured that future screens will be the CSA approved ones!

We suggest to pay attention to this matter and verify so you don’t end up in trouble!

Stay tuned!

Wayburn Digital Media 101

1.QUOTE – from one of Wayburn Digital Media’s own ad on Bizquest

Business Summary

Manage a network of Digital Advertising Displays placed at various retail locations. The entire technical backbone is automated through an online system which is part of a national affiliation network. System features location search, online ordering, and client management. Business includes 10 Digital LCD screens that rotate standard image ads and play 15 or 30 sec. commercials. Easy operation through an online booking system. Easily expand locations and blow the competition away with digital technology and extraordinary advertising rates!
General Information
Business For Sale by: Wayburn Digital Media Network http://www.wayburn.com
Business Includes
10 Digital Advertising Screens Portable Player with Pre-loaded Sample Ads Active Advertisers Full Training, Transition, and Setup Website, Brochure and Business Files Active Membership in Wayburn Digital Media’s Network
Year Established:2009 Facilities: Work from home office Support/Training: We will train
Reason Selling: Currently running remotely
Contact Information
Michele Kraatz
Phone 1-877-WAYBURN Extension 1
email: michele.kraatz@wayburn.com

 QUESTION : How is it possible for screens with no internet capability to do anything Wayburn’s ad says they can do!

ANSWER:  It’s not!!!!!!!!!! It is impossible for screens that are not networked (no internet connection) to be automated through an ONLINE system, location search, Online ordering, operating through an Online system (duh?)
Since Wayburn screens are not networked – ask any Wayburn agent

QUESTION:  How do you connect a screen who has no internet capability to an online system?

ANSWER: You can’t! But don’t take our word for it – ask any reputable Digital Media company!

2. When Is Wayburn Going To Start Telling People The Truth?

Direct quote from Michelle Kraatz in an email of April 27, 2010 to the Wayburn Digital Media agents

“I have spoken to many of you on an individual basis regarding regional/national advertising.  After extensive research, it is very clear, that our partners must get their screens up, with locations entered in order for us to begin a massive campaign.  In the meantime, it is important that you get started with your local advertisers.  We have ad creation pricing in place, and can assist in creative for our partners.”

Question: in 2.5 years of the date of this quote how many regional/national advertisers has Wayburn Digital Media acquired?
Answer: 0 !  But don’t take our word for it – ask any Wayburn agent!

Food for thought – what National company do you know would be willing to advertise on a medium which cannot be verified, when there are so many credible and viable options who can give them the security of knowing how their advertising money is being used. If Wayburn wants to be a local advertiser than they should say so. Instead they tell potential agents and current agents that they are going to get National advertising! And they tell you this story because they know if there is nothing they are offering you, there is no reason to buy anything from them. In THAT lies their dishonesty! And last but not least how can a company who has never put up a screen by themselves, sold any advertising themselves, local or otherwise, teach you how to do it?

 GEM or FRAUD of WAYBURN DIGITAL MEDIA?

The message (see way below) of October 17, 2012 we received from a Tonya Wills, who is claiming to be a Wayburn agent since 4 month in Winston/Salem/Forsyth County and incredibly succsessful!
It for sure sounds more than surreal to anybody involved in the digital media business.

Q. Can this be real or is it a lie?
A. We dont know – you will have to check it out for yourself!

Food for thought –  We have checked for the name Tonya Wills and Wayburn Digital Media in the named areas and could not find anything. We even sent her an email to ask to see her website but never heard back so far.

In order to find 1200 paying customers in one month (they would have to be in place since 3 month in order to cash that kind of money) means that you have to sign up 40 paying customers a day! If it should’ve taken 2 month it would mean finding 20 new paying customers a day – 3 month = 13.33 new customers!!!!!
So in one month 40 hostlocations were signed up, 40 screens installed, 1200 paying customers signed up with 30 ads running on all 40 screens, made $180000 income after 4 month and will be making $600000 within one year !
WOW, WOW, WOW! And this without any website or online presence!!!!!

IF this is real, than Wayburn has found itself the greatest digital media sales person in the WORLD! There are only 3 out comes possible when you check this out:

1. if this is real you have found yourself the best mentor in the world to help you create financial bless!
2. if this is real and Tonya should indeed expand as announced and you are looking for a job, you might get a great job and at the same time learn from the Best!
3. Tonya Wills unfortunately is just another untrue fantasy story and we all have been lied to again

Conclusion – if #1 + 2 should be true so why is Wayburn Digital Media not as successful as Tonya? Or at least would have taken advantage of her business capability and mirrored her success? Imagine the financial impact for Wayburn and the incredible opportunity to use the money to pay back outstanding obligations! Why is she not listed as one of the top agents of Wayburn? Or why do the other agents not follow this fabulous system?
If #3 is correct we guess that it would just be another eye opener of what you are getting if you get involved with Wayburn Digital Media. Or maybe she indeed purchased a territory from Wayburn and their projections have transferred her into a state of wishful thinking!

We suggest that you contact Tonya Wills ask for her phone number, speak with her and find out for yourself! You can only win! Either way you know where you are standing!
So please do your due dilligence – you be the judge! And please comment and share!

4. INTERMISSION

Folks the reason why this site was put together is to arm the next person with the information to make an educated decision. What we are trying to avoid is, putting someone else or their family of going through the nightmare we were going through and still are going through.
So the point here is really to help you the consumer. It might delay us getting our money back but any soul we can prevent from getting ripped off it’s worth it.

Before we got to this point, we were trying to salvage our investment for over 2.5 years by working with Michele Kraatz (3rd owner of Wayburn in 12 month) and we just realized that they simply didn’t know what they are doing and they would not admit it no matter what.

They are more interested in the status quo telling you one thing and giving you another. i.e : their screens are networked, LCD (updated latest technology ), high definition, they have a proven system (proven by whom?), they have national advertisers lined up who are just waiting that enough screens are up, that you will make $95000 and they can prove it because they have done it ( Langley named in writing as an example where it had been done!) and so on – just read all comments on the website.

They tell you all this when they know full well that it just is not true. And they are counting on you not knowing that as well.

Everything sounds great until you actually get the products! And you see for yourself that the Emperor has no clothes!

Another comment directly from Michele Kraatz herself – On 2011-03-24, at 11:54 AM, Michele Kraatz wrote:

*One of the reasons I wanted the face to
face, rather than e-mail communication or telephone communication, I wanted
to be able to look you in the eye and tell you that you will get paid.

*I expressed to you during that very rushed meeting, that as some of the
others have been paid in full, you will as well.

That again went unfulfilled ……………………..

And I dare anyone to counter what has been said on this website is not 100% true!

5.  GIFTS FOR WAYBURN DIGITAL MEDIA – INHERITED TERRITORIES ” I BET YOU DIDN”T KNOW THIS”

As you have learned by now, numerous agents decided to quit this “wonderful money making opportunity” purchased from Wayburn, some sooner and some later in the game. What you might not be aware of is that they have left Wayburn with a GIFT – countless hostlocations they had either under contract or already equipped with screens were made available for Wayburn to look after.

What a great gift to Wayburn Digital Media and Michele Kraatz!  What a great opportunity to fill those screens with advertisers and make lots of money! Firstly to show that Wayburn Digital Media knows how to do it, secondly to make it easier to resell those territories, thirdly to make a lot of money on a handed over platform while finding a new owner!

As of today they don’t have any hostlocations which are presently operated by Wayburn Digital Media itself – either created from scratch or taken over and continued! The multiple contracts we handed over we know for sure were never followed up on!

So the question is WHY?
Multiple choice answer:

A.) Because they don’t know how? ( but they insist they do!? And they have agents who claim they know how, make lots of money and are willing to teach!? One is even claiming to make $180000 in just 3 month and $600000 in one year!!!!)

B.) Because some hostlocations handed over are too far away from the headquarter in New Westminster, Canada? (but there were so many hostlocations returned in Canada itself, that it would be a homeplay!? And with the online system they “claim” to have in place it should be a no brainer once it is set up!?)

C.)It cost too much money to keep the hostlocations up if there is no advertising on or no screens up yet? (but they get the hostlocations with no work involved and they have developed a “proven” system on how to make $95000 within one year with a small investment for 10 screens!?)

D.) They have never done it and only pretend to know!?

E.) They have tried it, couldn’t get it to work but decided to concentrate on selling licenses instead and make money that way!?

YOU BE THE JUDGE! CHECK THE ONE YOU THINK IS RIGHT!  DO YOUR DUE DILLIGENCE – VERIFY – DON’T TAKE ANYBODY’S WORD FOR IT!

6. “PLEASE HELP MICHELE KRAATZ FIND NATIONAL ADVERTISERS FOR WAYBURN DIGITAL MEDIA “

Wayburn Digital Media’s goal since starting the company was and is to find “National Advertiser”. At least that’s what they tell you!
It is used as the “dot on the i” to convince the undecided potential new agent.
The unresistable “additional” incomestream which qualifies as passive income is more than tempting – it is the dream of every business person and means financial freedom! The ultimate reward for all the hard work for setting your screens up! In addition to the minimum of $95000 a year you can make (if you email Tonya Wills you might learn how to increase that to $600000!!)
As soon as there are enough screens available the National Advertisers will come Michele Kraatz says in an email from

Michele Kraatz <michele.kraatz@wayburn.com> 27 April, 2010 3:29:02 PM PDT

After extensive research, it is very clear, that our partners must get their screens up, with locations entered in order for us to begin a massive campaign.  

After 3 years and 3 owners no National Advertiser seems to “get it” what a great opportunity they are missing. But Wayburn has no problem telling you or every potential agent it’s coming!

Q: Why is it that they can’t sign up any National advertisers ?
A: Because there is a great choice of many superior digital media companies available!

Food for thought: Would you as a National Advertiser spend your money to advertise on screens which are small, low definition, not networked – no guarantee or verification that your ads are indeed running, without content – necessary to keep customers interested – if you have other options? No you would not! And if you did you would be fired the next day!

But hey as said before don’t take our word for it – do your own due dilligence! There are plenty of good and responsible Digital Media Companies out there!

7.  WAYBURN HEAD QUARTERS – THIS IS WHERE THE MAGIC HAPPENS!


Owner/CEO Michele Kraatz

250 618 Columbia St.
New Westminster, BC V3M 1A8

For all the ones who don’t have a chance to check it out personally!

There is not much there for you or any potential “national advertiser” to see.
The most important business tool in this office is a phone to take your phone calls and to convince you to become part of the “Wayburn Family”! For only $17500 as a one time investment you will make $95000 minimum every year or more the ad of Wayburn says?!
As long as you follow their painstakingly developed system, in that office constantly overhauled for increasing success. This is the development centre where all the “magic” happens .
This is where Wayburn Digital Media apparently is diligently working since 3 years towards establishing over 10,000 Out-of-Home Digital (OOHD) media players to a self directed booking and deployment management system. This is the “Theorie”! But it is “proven” to work in praxis Michele is telling you.
Where? In Langley, operated by Michele Kraatz personally, with 10 locations fully operated and shown on the Wayburn website.

But wait a second – we learned that the host locations shown are not really in place since a very long time! But why are they still shown on the website and used as an example to demonstrate success? Oh, that’s easy! They might have relocated their efforts to better host locations with more potential to make money and were simply too busy to exchange the information on their website!
Or is the truth that the Langley locations have been closed down because Wayburn didn’t figure out how to make them work and couldn’t pay the hostlocation fee anymore? That’s at least what the hostlocations claim if you call them!
But whom to believe?

Question: What really happened to the Langley hostlocations and the returned    hostlocations of previous agents?
Are there any other hostlocations set up and successfully run by Michele Kraatz and how much money do they make?

Answer : We believe to know the answers!

But don’t believe a word we say – do your own due dillidents!  Remember – an answer is only as good as the question you ask! The good part is that we live in a modern communication world with information right at our fingertips – pretty much everything can be verified remotely and accurately!
8.HOW DO YOU WAKE A SLEEPING “WANNA -BE GIANT” ??????

Below is some free advise from a successful digital media company – serving many national and international advertising clients

DIGITAL SIGNAGE CONTENT

Content is king so they say! Well we don’t disagree, although we believe that digital signage content relevance is the most important factor in any screen network.

An essential element to a successful digital signage deployment is the content displayed on the digital sign.
We believe that digital signage content relevance is the most important factor in any screen network.
From our experience, the most important success factor in digital screen media networks is the quality, delivery and execution of digital signage content relevant to the moving audience.

FOOD for thought:

The message is very clear – without content in the digital media business you become a “dinosaur” – and simple content is not even enough! It has to be strategically designed content to give advertisers a ROI!

The experts we consulted 3 years ago already emphasized that and we and many others presented those facts to Wayburn Digital Media and Michele Kraatz!
To become an equal player in the very competitive digital media business we hired the best  advisors, a coach, an expert video producer (not a creator of a slide show as shown on the screens now)and a powerful brochure to create the most efficient system.
We researched the best and most cost effective networked WiFi, high definition screens able to show 5 different fields for maximum content and advertising usage!
Everything was in place to help Wayburn Digital Media to correct its direction and continue!

BUT MICHELE KRAATZ REJECTED EVERYTHING AND DECIDED TO STAY WITH A SYSTEM WHICH WAS ALREADY OUTDATED 3 YEARS AGO! AND NOTHING HAS CHANGED UP TO DATE!

Question: WHY?
Answer: ??? because it was cheaper? because it was just what they had copied years ago from the competitors and changing it was way too much effort and money? because their main goal was to sell licenses to  achieve a big profit ASAP – no matter what? because they believed that all the people who signed up will be forced to stay on until they have figured it out? because they took a course on the effectiveness of “niche” markets and understood going back to selling tapes when everybody is down loading “i tunes” is clever?

If you want to be part of a “niche market” and want to prove that “dinosaurs” can survive, give Wayburn Digital Media a try!
I’m sure some people are still convinced that a type writer will always have it’s place as a communication tool in our society! Or a low definition, non networked, no content, non controllable screen showing slide show advertising for that matter!

We didn’t want to be part of a sinking ship and that’s also the reason why most of the previous agents either got off on their own or were drowned! We also didn’t want to create our own company from scratch otherwise we would not have signed up with Wayburn Digital Media in first place!
DO YOU????

Therefore do your own due dilligent before you get on this ship – Once you have boarded it is very hard to get off!

Stay tuned …….. we will tell you how changing your screens to networked, WiFi, online controlled, content capable and high definition screens requires a total new system to even run them! And why Wayburn is refusing to do it!

9. “Dumb Screens”  Vs. “Smart Screens”

Once you start your digital media business with non networked screens you are stuck with the system forever!  You can Never switch to an online system with the existing screens – you have to buy new ones and replace them!

After 4 years in business, Wayburn Digital Media is still “looking into” switching their outdated system of “dumb screens” (non networked) into “smart screens” (networked, allowing for online system, content ect.)

Q: Why did they not switch yet?
A: Because they can’t! Otherwise they loose instant Profit big time!

The “smart screens” are way more expensive and they need an operating system. In addition a confident and capable individual is needed to either run a purchased system or to built a network from ground up – which means Michele Kraatz needs to spend more money on equippment and a professional! This also creates large ongoing monthly expenses!!!!
And if Wayburn is not willing to do it because they don’t have the resources to make it work, if they are not willing to invest into their own business which in return makes you more successful what do you need them for?
At this point all they have done over the last 4 years is taking everybodies money – while giving nothing in return!
All they do is tell you one thing, e.i. that they have state of the art networked online equippment while giving you non networked, low definition “dumb screens”. There must be some value in telling you one thing and giving you the other! You can figure out what that is!

Food for thought:

If you want to play in a fast paced technical environment it’s a no brainer that you at least use the most current equippment possible, otherwise you are running against windmills! Yes it is getting cheaper by the day to by tape recorders (if you still find them) instead of MP3 Players. Would you buy one?

But Wayburn is claiming everywhere that they have networked screens with an online booking system?!

No they don’t – so far if you sign up you will receive some cheap low definition, non networked “dumb screens” where you can run a slideshow advertising on!
You can never show any life content and if you decide to place some fixed repeating content you give up advertising space and income!
In order to change the advertising you physically need to go there and exchange the stick in the back of the screen. If you want to make sure that the hostlocation is indeed showing the ads as per contract you again have to run around to physically verify!
If there should be technical problems effecting your display you won’t know ect. You get the picture!
The advantage is you can lead a very social life with constant personal interaction with your host locations! The disadvantage is, no sophisticated company will ever advertise or keep advertising with you once they have other options – which they have more by the day!

But there are still many non Wifi locations to be found? Yes, mainly in the suburbs – but they will be switching rather sooner than later to Wifi and will be snapped up by a modern competitor!
You are left to open up your own “antique store selling rare technical equippment” or you could hunt for other odd host locations who have not jumped on the waggon yet!

In an Urban City we ran into 2 hostlocations who didn’t have Wifi – they immidiately agreed to install it once we offered to pay the very low fee for it since we wanted them as part of our network!
And there was no way we would’ve started a business with “dumb screens” once we did our homework and unfortunately there was also no way to get Michele Kraatz to switch to “smart screens”!

Unless they are forced they will never switch ! What would happen to the old system?

But don’t believe a word we say – do your own due dilligence!!

10.TRACK RECORD of Wayburn Digital Media

World English Dictionary – definition of Track record

— n
informal – the past record of the accomplishments and failures of a person, business, etc
-noun
A record of actual performance or achievements

Wayburn Digital Media is operating since 2009, since 2010 by Michele Kraatz – that’s over 4 years!

That’s time enough to show what they are made of! To show their track record!

How many agents has the company signed up from start to today?
How many agents have terminated their contract from start to beginning?
How many agents are presently working with Wayburn Digital Media?
How many screens has each installed and how much money are they making from their screens? How many agents have achieved the projected $95000 yearly income with their territory?
How many advertisers (national, regional, international ect.) has Wayburn negotiated and placed since 2009?
What is differenciating them from their competitors?
Who are their 3 biggest competitors who operate the same system as they do?
Ask for the names of the past agents to contact as a reference! And contact them no matter what you are told! (an email address is anonymous so don’t fall for the concern that they are not allowed to share private information!)

Do you believe in facts and records or in the “Hope” that it will work out somehow/be different this time?
Do your due diligence before you invest your money and your time!

Stay tuned

Insanity:

doing the same thing over and over again and expecting different results.

Albert Einstein

Simply Math – How does Wayburn Digital Media make money?

Wayburn has presently 93 territories listed for sale in USA and Canada.
$17500 = Price for each territory – one time fee x 93 = $1.627500 – one Million sixhundert and twenty seven thousand five hundred)
$2100 Membership fee for being part of the Wayburn Digital Media Network – payable every year 93 x $2100 = $195.300

A percentage of advertising income IF Wayburn is placing national advertisers on the member’s screens!
Wayburns cost per territory app. $1500 – 2000 for screens and !systems!

A territory returned can be resold to a new member. As previously discussed a refund is paid very rarely. New opportunity to add income!

The income projections for the member are of course faboulus. If you can achieve them by implementing the Wayburn system it would be a Win/Win!
If you end up having to figure it out by yourself the hard way it can be very stressful but still can be very profitable. The question than is just what are you paying for?????????

Do your due dilligence!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Homework Sheet for Wayburn Digital Media – Do Your Research!

There are 18 listed websites of Wayburn agents (listed below). Click on “book now” – if they have any host locations they are listed there. The information is available online and you can google for yourself – we only did part of the homework already for you.
If there is any research you would like to do

If you want to call the hostlocations directly (they are all publicaly advertised businesses)

– how long have you been a hostlocation for Wayburn Digital Media?
– how many advertisers are presently on your screen?
– are they happy with their arrangements?
– why did they decide for Wayburn Digital Media
– have they been approached by competitors
– will they continue – if yes why, if no why not? Continue reading

Can you trust Wayburn Digital Media? Decide for yourself!

Sorry everybody for the 1 week silence – I was away. But now I’m back again and will start posting some of the new comments about Wayburn Digital Media I have meanwhile received.

Here is a story which as a brief summary is reflecting the experience of many others with Wayburn and Michele Kraatz. It was shared with me verbally and a more detailed version will be submitted by the individual soon.

Caller
He purchased from Wayburn a territory in a major City of USA.
The 22″ screens included in the package were rejected by most customers because the advertising could barely be seen and the quakity was very poor.
So to possibly save his investment he went on and spent MORE money to buy his own bigger TV’s and was now able with hard work to place them in 10 locations.
He than simply tried everything but couldn’t find any willing advertisers. Continue reading

UPDATE for Wayburn Digital Media and Michele Kraatz

We appreciate all the comments by email and on the www.wayburnisarippoff.com website – thank you for that. Things we receive in writing we are posting and respond if we believe we can help.

I’m sure, when you approached Wayburn Digital Media you were presented with all the advantages, projections and success referrals you needed to either get involved or already have gotten involved – if you want more of that, you can contact Wayburn Digital Media directly www.wayburn.com or Michele Kraatz 1-877-929-2876 and they will make sure to provide you with more of that part.

This website’s purpose is to uncover the other side of the coin. This is NOT meant to encourage anybody to create some weird stories or tell lies! Even if you are angry please tell the truth!
If you had/have any negative experience or concerns with Wayburn Digital Media or Michele Kraatz please provide some honest feedback!
A little bit of time and energy might be all it takes for others to know where they are standing. Stories like Langley are hard to digest but should be able to give a clear picture to even the most convinced fan –  I have to say I was first angry and stunned at the same time about such practice!

From having done extensive research in the Digital Media Business, I can assure you that there are plenty of companies out there who are professional, straight forward and offer you a valuable and up to date technology, a real business plan and opportunity. And most of all, offer you something of value for your investment.

My grandmother always said – no matter which route you are taking in life – if you realize it’s leading you in the wrong direction, it’s never to late to turn around and take a different path. As long as you are willing to see!

If the feedback on this website is seen by Wayburn Digital Media and Michele Kraatz as an opportunity to make some changes it would be the ultimate  Win/Win for everybody. As my grandmother said – it is never to late!

If you want to stay anonymous we promise to respect that – but please help to share

Thank you for your support!

New info from Wayburn Digital Media

Another comment – Selling licenses is presently the only chance of generating income for Wayburn.

Meanwhile they are promising everybody who is owed money that as soon as they sell territories they will be paying up. Unfortunately there are too many debtors to ever achieve that goal from only selling licenses and not being able to get other financing in to support the operation of the company.

If crucial income is misused instead of financing day to day operations, the real motivation/intention should become clear very fast. There are a hundred of territories available. You make the calculation! This is only to make people aware of our experience and to provide food for thought – it’s important to spread the word so people looking for a business opportunity are aware of asking the right questions.

Any answer is only as good as the question asked !
Please comment and share! Thanks!